A beauty salon’s website is the first impression many potential clients will have of your brand. It needs to convey professionalism, style, and ease of use while showcasing your services in a way that feels inviting and trustworthy. Choosing the right WordPress theme is crucial—it sets the tone for your online presence and impacts how customers interact with your business.
This guide highlights the best beauty salon WordPress themes that combine elegance with practical features. Whether you want a minimalist look or a feature-rich platform with booking and eCommerce capabilities, these themes provide the perfect foundation to build a site that truly reflects your salon’s identity and helps you grow.
What to Look for in a Beauty Salon WordPress Theme
When selecting a WordPress theme for your beauty salon, consider more than just visual appeal. Your theme should support your business needs while ensuring a smooth, professional user experience.
Key features to prioritize include:
- Online booking system — Simplifies appointment management for you and your clients.
- WooCommerce compatibility — Allows seamless selling of products and gift cards directly on your site.
- Responsive design — Ensures your site looks great on all devices, especially mobile phones.
- Customization flexibility — Options to adjust colors, fonts, and layouts to match your brand.
- Integration with popular plugins — Like Elementor, Slider Revolution, and SEO tools.
- Performance and speed optimization — Fast loading times to keep visitors engaged.
- User-friendly admin interface — So you can update and manage your site without technical hurdles.
A well-chosen theme enhances your salon’s online professionalism and customer convenience, making it easier for visitors to book services, discover new offerings, and connect with your brand.
12 Best Beauty Salon WordPress Themes
1. Cherie
Cherie is a sophisticated WordPress theme tailored for beauty salons seeking to combine visual elegance with operational functionality. With a range of pre-made demos available at your fingertips, you can launch a professional site in just a few clicks. The built-in online booking system simplifies appointment scheduling for clients, while WooCommerce integration allows you to sell services and products directly through your website. Its clean blog layout is perfect for sharing beauty tips and updates, adding an editorial touch to your brand.
With over 1,700 sales and a rating above 4.8 stars, Cherie stands out for both its popularity and effectiveness. It’s not just visually appealing—it’s a marketing machine. Features like built-in promotional tools, appointment forms, and e-commerce readiness mean that salon owners can focus more on customer care and less on backend complexity.
Using Cherie empowers you to run a streamlined, customer-friendly online presence that reflects the elegance of your salon. The thoughtful design choices, reliable support, and extensive plugin compatibility make this theme a top-tier solution for salon owners who value aesthetics and efficiency equally.
Cherie features:
- Built-in online booking system for easy appointment scheduling
- WooCommerce integration for selling products and services
- Multiple pre-made demos for quick setup
- Clean, editorial-style blog layout for beauty tips and updates
- Extensive plugin compatibility and promotional tools
2. Marra
Marra is a versatile and user-friendly WordPress theme perfect for beauty professionals and spa owners alike. Built with the Elementor page builder, it gives you creative freedom through intuitive drag-and-drop controls. The inclusion of Slider Revolution lets you build immersive slideshows, ideal for highlighting your services or current promotions. Timetable integration adds a layer of convenience for clients who want to view your availability at a glance.
With over 350 sales and a 4.0+ star rating, Marra is a trusted theme that balances functionality with visual flair. Its multipurpose nature makes it suitable for hair salons, nail studios, spas, and even wellness coaches. What makes Marra especially appealing is its approachability—you don’t need to write a single line of code to make it work for you.
Adopting Marra means embracing flexibility without sacrificing professionalism. Whether you’re showcasing your team, advertising special offers, or collecting bookings, this theme provides the tools needed to grow your beauty business while keeping your website looking fresh and contemporary.
Marra features:
- Built with Elementor page builder for drag-and-drop customization
- Slider Revolution included for immersive slideshows
- Timetable integration to display availability clearly
- Suitable for various beauty businesses (salons, spas, wellness)
- No coding required for setup and design changes
3. Thermen
Thermen focuses on helping you craft a sleek, user-friendly website that reflects your salon’s professionalism. It includes a drag-and-drop builder and live customizer, offering full visual control without technical hurdles. The responsive design guarantees a flawless user experience across mobile phones, tablets, and desktops—crucial for today’s on-the-go clientele.
With more than 290 sales and a commendable 4.3+ rating, Thermen has built a reputation as a practical solution for salon owners who need an efficient and attractive web presence. It supports numerous widget options and design configurations, making it adaptable to different salon types—from day spas to massage studios.
What sets Thermen apart is its ability to blend simplicity with customization. For owners who want to get online quickly while still retaining control over design and branding, Thermen delivers a balanced approach that lets your brand’s personality shine through clearly and confidently.
Thermen features:
- Drag-and-drop builder and live customizer for full visual control
- Responsive design for seamless mobile, tablet, and desktop experience
- Numerous widget options and design configurations
- Simple yet customizable for quick launch and brand consistency
- Suitable for day spas, massage studios, and similar businesses
4. Fyna
Fyna caters to beauty businesses that prioritize a sleek, modern aesthetic. It comes with six fully customizable demos and incorporates WPBakery for easy content management. The inclusion of Slider Revolution allows for high-impact visual storytelling through dynamic slideshows, a great tool for highlighting key offerings.
Although it’s relatively new, with 140+ sales, Fyna enjoys a strong 4.6+ star rating. Its modern design and cross-browser compatibility make it an excellent option for salons targeting a younger, trend-conscious demographic. The flexibility in layout and structure means you can make the site truly your own without hiring a developer.
By using Fyna, you’re positioning your salon as stylish and current. Its trendy interface will not only attract attention but also help establish trust with tech-savvy visitors who value a polished digital experience. This is an ideal theme for businesses aiming to build both brand credibility and aesthetic appeal.
Fyna features:
- Six fully customizable demos for varied styles
- WPBakery page builder for easy content management
- Slider Revolution for dynamic visual storytelling
- Cross-browser compatibility and modern design
- Flexible layout to appeal to trend-conscious clients
5. Mailyspa
Mailyspa is a calm, graceful theme designed specifically for wellness and beauty spaces. Featuring ready-to-use homepage templates, the theme accelerates the website building process. Speed optimization ensures minimal load times, and social media integration allows for seamless cross-promotion across platforms like Instagram and Facebook.
With 130+ sales and a strong 4.5+ rating, Mailyspa is gaining traction as a go-to choice for gentle, spa-like environments. It’s built for both beauty and wellness brands, making it especially versatile in its application. The responsive and soothing visual style helps build an immediate emotional connection with site visitors.
For salons focused on delivering tranquility and rejuvenation, Mailyspa provides a perfect digital mirror. Its fast, attractive layout helps hold users’ attention while offering all the tools needed to grow your brand—from client interaction to content sharing.
Mailyspa features:
- Ready-to-use homepage templates for fast setup
- Speed optimization for fast loading times
- Social media integration for cross-promotion
- Calm, soothing design ideal for wellness and beauty brands
- Responsive layout to build emotional connection with visitors
6. Mykery
Mykery presents itself as a minimalist powerhouse that strips away complexity while preserving all essential features. It supports premium plugins like Yoast SEO and is Gutenberg-ready, offering a content-friendly environment ideal for easy updates. Its minimalist aesthetic keeps users focused on your services and visuals.
Despite fewer than 100 sales, Mykery maintains a flawless 5-star rating—an impressive feat. Its design caters to a broad spectrum of beauty businesses, including spas, barbershops, and wellness brands. The fact that it’s so easy to manage makes it a strong choice for those without web development experience.
Mykery is ideal for professionals who want freedom and simplicity wrapped into one clean package. You’ll spend less time worrying about the backend and more time connecting with clients through a fast, functional, and visually appealing platform.
Mykery features:
- Minimalist design focused on essential features
- Supports Yoast SEO and is Gutenberg-ready
- Easy to manage for users without web experience
- Suitable for a wide range of beauty businesses
- Clean, content-focused interface
7. Mremot
Mremot is designed for entrepreneurs who want complete control without complexity. The Elementor page builder and advanced admin panel provide extensive customization options, while features like the fullscreen slider ensure an engaging first impression.
Although newer on the scene with just 40+ sales, Mremot’s 4.2+ rating reflects positive reception among early adopters. Its multipurpose approach allows for use across different beauty industries, including skin care clinics, spas, and hair salons.
Mremot’s strength lies in its adaptability. Whether you’re emphasizing services, testimonials, or portfolios, the theme molds itself to your content with ease. It’s an excellent option for owners looking to build a custom experience that mirrors the uniqueness of their brand.
Mremot features:
- Built with Elementor and advanced admin panel for customization
- Fullscreen slider to create engaging first impressions
- Multipurpose design for skin care clinics, spas, hair salons, etc.
- Adaptable content layout for services, testimonials, portfolios
- Designed for owners wanting a unique brand experience
8. Reina
Reina is a visually elegant theme created for beauty salons looking to make a bold first impression. With Slider Revolution integration and booking forms, Reina supports both aesthetic appeal and user convenience. Its nine pre-made homepage options provide flexibility for different business needs.
With over 1,200 sales and a 4.3+ star rating, Reina is especially attractive to startups and small beauty studios. It offers a blend of visual grace and strategic functionality, helping you showcase services and manage bookings efficiently.
By adopting Reina, you gain access to a theme that’s easy to set up and delightful to navigate. The polished visuals and thoughtful layout design make a positive impact on potential clients from their very first visit.
Reina features:
- Slider Revolution and booking forms included
- Nine pre-made homepage options for flexibility
- Visually elegant and easy to set up
- Designed for startups and small beauty studios
- Combines aesthetic appeal with strategic functionality
9. Spa Lab
Spa Lab is a powerhouse for beauty salons seeking complete creative control. Featuring WPBakery and WooCommerce integration, the theme offers functionality for service promotion, product sales, and customer engagement. Unique elements like gift card functionality and appointment forms enhance the user experience.
With over 4,900 sales and a 4.8+ rating, Spa Lab has proven its value to thousands of salon owners. The multiple layout options and robust admin controls ensure that you can build a site tailored to your business goals.
Spa Lab is all about creating a personalized, luxurious web experience. Its extensive customization features make it an ideal platform for beauty professionals who want a high-end look with the tools to scale as their business grows.
Spa Lab features:
- WPBakery and WooCommerce integration for products and services
- Gift card functionality and appointment forms
- Multiple layout options and robust admin controls
- Extensive customization for a luxurious web experience
- Designed for scalability and growth
10. Jacqueline
Jacqueline offers an ideal blend of elegance and usability. Designed with highly customizable pages, parallax effects, and WooCommerce support, it’s geared toward salons aiming to sell both services and products with flair. The clean interface keeps visitors engaged while conveying a professional image.
With over 5,000 sales and a 4.8+ star rating, Jacqueline sets the gold standard for salon WordPress themes. It’s widely trusted in the industry for its performance, adaptability, and beautiful design elements.
This theme allows you to project professionalism from the start. Whether you’re offering facials, hair care, or massage services, Jacqueline creates a polished platform to showcase your offerings while also simplifying sales and bookings.
Jacqueline features:
- Highly customizable pages with parallax effects
- WooCommerce support for selling services and products
- Clean, professional interface to keep visitors engaged
- Suitable for various beauty services (facials, hair care, massage)
- Performance-optimized and adaptable
11. Aqua
Aqua is a gentle, feminine theme that radiates calm and clarity—ideal for salons and spas alike. With 12 pre-made templates, integrated reservation management, and an attractive design layout, Aqua enables effortless website customization.
Having secured over 1,500 sales and a 4.4+ star rating, Aqua has found favor among beauty professionals for its flexibility and modern aesthetics. It’s perfectly suited for businesses that want to blend function with form in a cohesive manner.
Aqua makes creating a clean and engaging website a stress-free process. Its focus on soft visuals and practical scheduling tools ensures a serene yet effective experience for your clients and your team.
Aqua features:
- Twelve pre-made templates for varied looks
- Integrated reservation management system
- Feminine, calm design with soft visuals
- Flexible and modern aesthetics
- Focus on smooth scheduling and client experience
12. Kendall
Kendall is a visually dynamic theme perfect for beauty salons looking to make a vibrant impact. With 12 homepage layouts, responsive design, and parallax scrolling effects, Kendall offers both form and function in abundance.
Having earned over 1,700 sales and a 4.3+ rating, Kendall is a popular choice for its creative design options and broad usability. The responsive layout ensures that your site looks stunning on any device.
Opting for Kendall means choosing a platform that enables bold, stylish branding. Its tools are tailored to showcase your personality and services, helping you connect more deeply with your target audience.
Kendall features:
- Twelve homepage layouts for diverse design options
- Responsive design with parallax scrolling effects
- Bold, stylish branding capabilities
- Broad usability for different beauty services
- Designed to showcase personality and engage visitors
FAQ
Can I manage appointments directly through these themes?
Yes, many themes include built-in booking systems or support plugins that enable easy appointment scheduling, saving you time and reducing no-shows.
Are these themes suitable for salons that sell products online?
Absolutely. Most themes integrate WooCommerce or similar eCommerce platforms to help you sell beauty products, gift cards, and packages smoothly.
Do I need to know how to code to customize these themes?
No coding skills are necessary. Themes like Marra and Mremot use drag-and-drop builders like Elementor, allowing you to create a professional site with visual tools.
How important is mobile responsiveness for a beauty salon website?
Mobile responsiveness is essential as many clients will visit your site on phones or tablets. Responsive themes ensure your site is easy to navigate and looks polished on any device.
What if I want to blog about beauty tips and trends?
Many themes come with clean, customizable blog layouts designed to showcase articles, tutorials, and news, helping you engage your audience beyond your services.
Conclusion
Selecting the right WordPress theme for your beauty salon can transform your online presence and simplify business operations. From appointment bookings to product sales, the themes featured in this guide provide a wide range of features tailored specifically for beauty professionals.
Take the time to consider your salon’s unique needs, brand personality, and future growth plans. With any of these carefully curated themes, you’ll be well-equipped to build a stylish, functional website that attracts clients and elevates your beauty business to the next level.